05 / Real Estate / October / GCC Acquisition
OctoberGCC Acquisition.
A destination-led campaign that generated sustained investor demand from a GCC audience with a strong blended cost per lead.
The business context.
The campaign needed to make an Egyptian real estate destination relevant to GCC investors while keeping the lead journey direct and measurable.
How the work came together.
- 01
Localized the proposition for GCC investor priorities
- 02
Created destination and offer-led audience clusters
- 03
Used granular budget control to isolate efficient pockets
- 04
Maintained scale across multiple campaign variations
The campaign outcomes.
- Media spend
- SAR22,019.83
- Leads
- 1,261
- Cost per lead
- SAR17.46
- Impressions
- 1,090,967
04 / EVIDENCE
02 IMAGESThe complete picture.
Headline results relate to the GCC campaign in SAR. The Egypt campaign is a separate supporting snapshot.
Selected team experience before ONUS.
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