06 / Real Estate / Obour / Egypt
ObourEfficiency Play.
A focused real estate campaign that converted a limited media investment into meaningful lead volume at a highly efficient blended CPL.
The business context.
The opportunity was in precision rather than brute-force spend: align the strongest offer with the right local audience and remove unnecessary friction.
How the work came together.
- 01
Built tightly defined local and intent-based audiences
- 02
Matched creative angles to practical buyer motivations
- 03
Consolidated spend around high-signal ad sets
- 04
Retained separate tests to protect future scaling potential
The campaign outcomes.
- Media spend
- E£28,229.21
- Leads
- 785
- Cost per lead
- E£35.96
- Largest campaign result
- 695
04 / EVIDENCE
02 IMAGESThe complete picture.
Headline figures relate to the selected campaign. Additional screenshots may cover other campaign periods and are not added to these metrics.
Selected team experience before ONUS.
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