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01 / E-commerce / Beauty / Egypt

Beauty E-commerceGrowth System.

A paid-growth system designed to turn creative demand into profitable, repeatable revenue across the full e-commerce journey.

01 / CONTEXT & CHALLENGE

The business context.

The account needed more than media volume. It needed a connected system for creative testing, conversion visibility and controlled scaling.

02 / THE APPROACH

How the work came together.

  1. 01

    Structured campaign architecture around intent and funnel stage

  2. 02

    Built a repeatable hook and creative-testing rhythm

  3. 03

    Shifted budget toward verified winners while protecting efficiency

  4. 04

    Aligned acquisition, retargeting and offer positioning

03 / RESULTS

The campaign outcomes.

Gross sales
E£1.409M
Orders
998
ROAS · reported range
5–8×
Conversion rate
1.47%

Store overview: 22 November 2024–1 March 2025. Gross sales: E£1.409M; orders: 998. The 5–8× ROAS range is reported in the original portfolio; it is not calculated from these store screenshots. The 1.47% conversion rate relates to a separate snapshot.
Selected team experience before ONUS.

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Campaign snapshot

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