New CapitalPipeline.
A multi-campaign real estate acquisition system engineered to sustain lead flow while balancing volume, cost and market complexity.
The business context.
High-ticket property acquisition requires disciplined segmentation. The system separated projects, offers and buyer intent to create a cleaner optimization signal.
How the work came together.
- 01
Segmented audiences by project, budget and investment intent
- 02
Developed full-funnel acquisition and retargeting layers
- 03
Tested project angles, payment plans and creative hooks
- 04
Scaled winning pockets while monitoring lead quality
The campaign outcomes.
- Media spend
- E£197,287.23
- Leads
- 1,087
- Cost per lead
- E£181.50
- Impressions
- 400,558
The complete picture.
Headline figures relate to the selected campaign. Additional screenshots may cover other campaign periods and are not added to these metrics.
Selected team experience before ONUS.
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