Brand ReachSystem.
A broad awareness and engagement program designed to create efficient attention at scale across multiple campaign layers.
The business context.
Scale only matters when distribution stays efficient. One selected scale run delivered 16.5M impressions; a separate engagement run generated 2.67M engagements on E£107,564.30 in spend.
How the work came together.
- 01
Separated reach and engagement objectives by role
- 02
Rotated creative to control fatigue and frequency
- 03
Compared formats by attention cost and distribution quality
- 04
Used performance learning to inform subsequent conversion work
The campaign outcomes.
- Scale-run spend
- E£360,048.33
- Impressions
- 16.5M
- Reach
- 4.41M
- CPE · separate run
- E£0.04
The complete picture.
Spend, reach and impressions relate to the awareness scale run. CPE relates to a separate engagement campaign. The two runs are not combined.
Selected team experience before ONUS.
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