03 / Tourism / Messaging / International
Travel DemandEngine.
A high-volume messaging acquisition campaign that converted interest into direct travel conversations at exceptional cost efficiency.
The business context.
Travel demand moves quickly. The campaign needed clear offers, localized audience logic and a frictionless path from ad to conversation.
How the work came together.
- 01
Segmented audiences by travel intent and response behavior
- 02
Tested offer-led creative and direct-response messaging
- 03
Optimized budget at campaign and ad-set level
- 04
Protected response volume while reducing blended cost
The campaign outcomes.
- Media spend
- $1,504.07
- Conversations
- 15,744
- Cost per result
- $0.10
- Impressions
- 870,979
04 / EVIDENCE
01 IMAGEThe complete picture.
CAMPAIGN 01PERFORMANCE
Messaging conversations are campaign results, not confirmed bookings.
Selected team experience before ONUS.
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