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07 / Real Estate / North Coast / Egypt

North CoastLead Scale.

A destination-led acquisition system built to convert seasonal interest into measurable, high-consideration property demand.

01 / CONTEXT & CHALLENGE

The business context.

North Coast demand is seasonal, competitive and high consideration. The campaign connected destination appeal with practical buyer intent and disciplined budget control.

02 / THE APPROACH

How the work came together.

  1. 01

    Separated lifestyle and investment-intent audiences

  2. 02

    Framed destination value through offer-led creative

  3. 03

    Controlled spend around high-signal audience pockets

  4. 04

    Balanced lead volume against acquisition cost

03 / RESULTS

The campaign outcomes.

Media spend
E£288,135.46
Leads
968
Cost per lead
E£297.66
Impressions
521,992

Headline figures relate to the selected campaign. Additional screenshots may cover other campaign periods and are not added to these metrics.
Selected team experience before ONUS.

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