04 / Healthcare / Egypt / Messaging
Patient Demandat Scale.
A healthcare acquisition program built to generate accessible, high-volume patient conversations without sacrificing reach efficiency.
The business context.
The challenge was to translate clinical services into clear, relevant messages people could act on immediately.
How the work came together.
- 01
Matched service messaging to distinct patient-intent clusters
- 02
Simplified the response path to direct conversations
- 03
Iterated audience and creative combinations continuously
- 04
Reallocated spend toward the most efficient service lines
The campaign outcomes.
- Media spend
- E£18,500.18
- Conversations
- 3,272
- Cost per result
- E£5.65
- Reach
- 188,685
04 / EVIDENCE
02 IMAGESThe complete picture.
Messaging conversations are campaign results, not confirmed patient visits.
Selected team experience before ONUS.
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