09 / Real Estate / El Shorouk / Egypt
El ShoroukLead System.
A high-ticket acquisition program structured around destination fit, buyer intent and sustainable lead generation.
The business context.
The objective was to build enough volume for sales follow-up while keeping campaign learning clean across separate property offers.
How the work came together.
- 01
Mapped audience segments to distinct property propositions
- 02
Separated campaigns to preserve clean learning
- 03
Optimized around lead flow and project-level economics
- 04
Scaled the campaign group carrying the strongest volume
The campaign outcomes.
- Media spend
- E£420,985.85
- Leads
- 862
- Cost per lead
- E£488.38
- Campaign groups
- 2
04 / EVIDENCE
01 IMAGEThe complete picture.
CAMPAIGN 01PERFORMANCE
Headline figures relate to the selected campaign. Additional screenshots may cover other campaign periods and are not added to these metrics.
Selected team experience before ONUS.
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